Yep, silly season. Supply, demand, sponsor demands..............and the rest of the drama mill............
I suspect we're sort of in the middle of the evolution of sponsor dynamic. The digital age is going to continue to to impact how advertising dollars get allocated. The old notion of being out in front "of the most eyes" is slowly losing out to "targeted marketing" as ads get aimed at whatever the last thing someone looked up on Google or the like.

The sale of Dupont might end the already diminished frequency on Gordon's car. Newman is knocking on doors because he apparently doesn't appeal to any significant sponsor. Force is probably hustling his marketing butt working to figure out the best replacement for Ford in his future............is he the next Toyota conquest? Then who gets dumped? Pedregon? It ain't easy out there........