Thread: Lookin' for market reaction...

Tweet

I'm sure it will be very effective with the target age group.....just ain't me. Can't stand rap music or hip hop or whatever you chose to call it. The use of furry little creatures will also probably appeal to the distaff side as well.

It's beyond me why car companies(and others) have to use these so called sophisticated ads to try to sell me a car. I would much prefer that someone stand up and tell me that they have the best car(product) in the world and we can deal and those ads are irritating other ways too. The VW ads, stupid. Howie Long trying in his most condescending sneer at some runty in comparison guy trying to sell me a Chebbie because his C1500 p/u doesn't have a 'man step'. It goes on and on. What ever happened to the likes of Speedy Alka Seltzer or Doris Day in Seein' the USA.

As I said above, thank goodness for a mute button and the major reason that if I do watch the boob tube for a 'normal' 42 minute out of 60 minute show, it's via a DVR or VCR recording.

(sorry, it's my age showing again)

Originally Posted by IC2

It's beyond me why car companies(and others) have to use these so called sophisticated ads to try to sell me a car. I would much prefer that someone stand up and tell me that they have the best car(product) in the world and we can deal and those ads are irritating other ways too. The VW ads, stupid. Howie Long trying in his most condescending sneer at some runty in comparison guy trying to sell me a Chebbie because his C1500 p/u doesn't have a 'man step'. It goes on and on. What ever happened to the likes of Speedy Alka Seltzer or Doris Day in Seein' the USA.

(sorry, it's my age showing again)

Ah Dave, you're a gold mine.........and I mean that as a compliment!

Yes, your age IS showing but your remarks also demonstrate why you were primarily engineering and not marketing or sales. On the flip side of that, when I had my business (well, actually even before that) I would approach the sales process completely differently when talking to an engineer versus say a grocery store clerk. Sales is communication, and different mind sets communicate differently. What's a priority for the engineer customer may not be on the clerks radar, even though the product/service is essentially the same. One size does not fit all in the sales process. That's most often the difference between the successful sales person and the ineffectual one (not always time based). Figure out what's important to the customer and then demonstrate how what you have fills the bill.

I'd bet that the successful (which might explain why GM has issues) auto companies rely on other streams of communication to reach folks like you. For example, enthusiast magazines like Car & Driver, or through Consumer Reports, or perhaps a J.D. Power listing. This partially explains why newspapers are in trouble (besides their editorial content and bleed over to the "news" sections). Folks who have something to sell (which at the core is everyone and everything), have way many more options for communication paths today than in years gone by. The challenge is to economcally reach as many of the likely buyers as you can.

34 40, no, I can't help you with your mad Russian..............but he better watch out for PETA!

Originally Posted by Bob Parmenter

Ah Dave, you're a gold mine.........and I mean that as a compliment!

Yes, your age IS showing

34 40, no, I can't help you with your mad Russian..............but he better watch out for PETA!

Dave, you've got a decade more or less on me. But, like a lot of folks here, we think alike! You only vocalized some of what I was thinking.

Bob, it was all in good clean fun and thanks for the smiles! :

You too Rand!

Originally Posted by IC2

It's beyond me why car companies(and others) have to use these so called sophisticated ads to try to sell me a car. I would much prefer that someone stand up and tell me that they have the best car(product) in the world and we can deal and those ads are irritating other ways too. The VW ads, stupid. Howie Long trying in his most condescending sneer at some runty in comparison guy trying to sell me a Chebbie because his C1500 p/u doesn't have a 'man step'. It goes on and on. What ever happened to the likes of Speedy Alka Seltzer or Doris Day in Seein' the USA.

As I said above, thank goodness for a mute button and the major reason that if I do watch the boob tube for a 'normal' 42 minute out of 60 minute show, it's via a DVR or VCR recording.

(sorry, it's my age showing again)

Remember Bonanza when the Chevy line up would be coming at you through the field. As a kid I looked forward for the beginning of the show for the ads.

Back then the style got my attention. I think today there are so many cars that look alike and the foreign companies are trying to out wit each other.

I like the new Dodge Challenger; if I were to by a new car I would really consider that one. Even though I would have a hard time getting in an out of it with my old painful bones.

Richard

EASY DAVE! Put down the remote and step away from the box! Now. Tell us how you really feel!

Originally Posted by 34_40

EASY DAVE! Put down the remote and step away from the box! Now. Tell us how you really feel!

You REALLY don't want my opinion on many TV commercials. This is still a family oriented forum and I don't need another admonishment

For a time in my life I worked in advertising, and while we may not like ads like this, we remember them. That is the goal. Even ads that annoy the h*** out of us, if repeated enough, etch their message into our brains. Look at how much we are talking about this one.

A perfect example is a Florida Attorney who floods the TV and radio airwaves with ads..........every hour of the night and day. He is one smart advertiser, because as much as I hate hearing his ads, if I ever needed an Attorney I would probably give him a call..........his message has gotten through to me. I figure if he can afford to advertise that much he must be successful.

McDonalds has built their empire on advertising. Even if they have nothing to say specifically, they are still on the tv and radio letting you know they are still there.

Don

I'm not in the target age group (not even remotely close) but I too got the message of the comercial and actually enjoyed it when I first saw it on TV. It really hit it's intended mark and sent a great message. I actually thought it was done very well. It gets remembered quickly and product recognition is key...