Thread: Lookin' for market reaction...

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When I first saw it on TV I thought it was aimed at a young, probably ethnic, audience. I also thought it was pretty cute. As we used to say on American Bandstand, "It's got a good beat and you can dance to it"

Don

For a "child of the '60s".... (when I was a teenager)... it ain't music, if they ain't singin'!

I think it's a clever ad....with all the references to their
competition.....when did Kia ever become the "preference" to
other brands? Kia is listed as a brand that might not
survive this year....Hundai owns them and with Kia's bad
rap, they may roll it all into the mother company.

But the ad is still cool.....defines the mentality of folks
who would buy one and their target market.