Thread: Lookin' for market reaction...

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First off, thanks to everyone who took the time to post up and vote in the poll.

I'm reminded of the old adage popularized when us grey hairs were kids: If you think my music is too loud you're too old! This is a VERY targeted ad, they know who their most likely audience is. That's part of what makes this a very effective ad, in fact it's already won an award for it's effectiveness with it's target audience. Obviously, as our survey shows, it ain't a bunch of 60ish old farts. It's probably safe to say they're looking for the under 35 demo.

I get the sense that those who thought it was dumb largely were reacting to the hip hop "music" aspect. Perhaps it was the same for those who said they just didn't get it. But it's the imagery that counts here. They're taking clever shots at their competitors.

So let's deal with the imagery first. When the Scion XB came out a few years back it didn't take long for the young folks to start ragging on it for looking like a toaster on wheels. Image one. Likewise with the Honda Element jokes went around calling it the box they ship Civics in. Image two. The last one, the washing machine, is for the more recently released Nissan Cube, and as image three is the least familiar. So the main theme of this particular ad is "you can have these mundane appliances/items, or you can go somewhere in a desirable car".......well, from their point of view.

The younger set grew up with the hip hop music scene so don't zero in on that as many of you have, for them it's just a background beat to the message. Think about how your parents likely had disdain for Elvis, The Beattles, The Stones, or Iron Butterfly. Yes, you've become your parents, but you already knew that.

In advertising not only is it important to identify and then appeal to your target audience, but the message needs to stick. How many time have you seen a cute ad, only to wonder who or what it was about just a couple minutes later. This one sticks, viewer ID is high. So even though it might miss us, it's still a winner where it counts. Move over Clara Peller and the Geico Gecko, there's a new...........uh......rodent in town!!