ok, well that's kind of what I thought.
man it was stupid not stopping immediately because that was my first thought 10 seconds into the 2nd coat but I thought maybe that appearance just faded as it cured.
I have the fan adjuster almost wide open, that might be a problem too, just too much spread and the paint is halfway dry before it hits.
thanks for the suggestions thus far
looks like first thing tomorrow I'll be painting again