Thread: Body Shop Revenue...
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08-12-2005 05:38 PM #1
The truth is that there are shops that specialize in "low price", and shops that specialize in "quality".
The reason this works is because there are customers to whom "low price" is the most important thing, and customers to whom quality is the most imortant thing.
Usually the "quality" buyers are older guys between 35 and 65, who have already bought "low price" jobs, and have learned what the difference is.
Now they can afford something better, and they don't want any more bargains.
"Low price" buyers are usually young, but can be any age. They sometimes cannot afford high end work, or think everyone is trying to cheat them. Often they are those people who can't see the difference that is so obvious to most of us.
Don't take anything they say personally. Their opinions usually have nothing to do with you, and are were formed before you even met. Don't insult them by "dissing" their viewpoint. Just try to send them in the right direction, for the type of job they have in mind.






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Yep. It’s pretty sad.
Dead!