"American" Shifter is sold by the Hoffman Group who are also the folks behind Auto-Loc and a few other companies that advertise big (based in Portland, Or.). It (the shifter division) is fairly new on the market, about 1 year maybe slightly less. The Hoffman Group has a reputation (do a data search on that name and have a fire extinguisher nearby) for low quality import stuff that copies the products of established, respected companies. I'm not speaking from personal use as I have only used the companies I've learned to trust. It could be their shifter is decent, maybe even good, but I think it's going to take more time for the market to determine that. The guys in Denver (Streamline, and their subsidiaries) who bought Gennie have been causing problems for themselves the past couple years, so the best name in that type of product is a 50/50 shot at best right now. If you can find a stocking dealer that has what you need you may still be able to get Gennie product, if not, be prepared to wait for components to trickle in unless they've very recently gotten their act together.