If one agreed with that line of corporate nonsense then it would now be illegal to modify the power train of a vehicle in any way that involves modification of the software, like putting on a super charger, or taking it to another level, boring & stroking an engine and changing out the cams for more performance, necessitating reprogramming the ECU. The guys like Superchips, who provide the means of tweaking the tune with their canned software patches, would be gone. I don't see this argument going far, even in the world of tractors.