I think Twinkies taste chemical. some of the other snacks they sell are decent, but I usually stick to Little Debbie if I'm actually going to buy a box of baked snacks. There are some Rasberry filled angel food cake rolls that are wayy better than anything else tho... Wonder bread would be a sad thing to see go tho. Then again, there are 3 other brands that could/ would buy the label if it came to that