It does have some texture, but not super rough, just slightly there. As far as sound deadening and heat issues, not sure about that. Nor do I know how effective it might be for the underside of fenders. But if you call SEM there is a very nice, knowledgeable guy there named Dave who we have been talking with because we are using not only their Chip Guard, but their Hot Rod Black too. He can be reached at these numbers:

Customer Care

866-327-7829

Fax 803-207-8300


Don