You can claim Coker is over priced, but compared to what alternative? If they're the only game in town and their price is unacceptable then maybe the choice of 14s needs to be revisited. I'm not happy about the price of tires either, no matter who supplies them, you can thank government over regulation for a good chunk of that, and they just imposed some more tire cost increasing "rules" this past week.

BTW, one way to save a bit on Coker stuff, if that's a choice anyone makes, is to buy from Summit. They sell almost everything Coker makes and over $99 purchase there's no shipping charge. Not huge saving, but a decent amount.