When we first started in the resto biz, we had a lot of overhead such aas yellow page adds and equipment leases. The work was pouring in. We had a 18 - 24 month waiting list,working 12 hour days, but good help is impossible to find and our customers suffered for it. We finally stepped back assests the problems and actually shut the doors for a year to straighten everything out. We reopened about a year ago and have been very selective about the projects we take on. We are now a small two man shop with everything paid for and couldn't be happier. Our only advertising now is a web site , word of mouth, and bussiness card.

Do it in your spare time for now, and let it grow slowly, you will be glad you did.