I grew up in the fifties & sixties...started buying magazines in '58, but collected them back into the '40s.

To me, kustom with a "K" implies a George Barris connection. The term custom meant "restyled" or "Personalized appearance", and when you add the terms "mild", "full", or "radical", it described to-what-degree.

Today I find that newcomers are rewriting the definitions of terms that were developed over decades, but I am just glad the hobby will continue to go on, and the active participants have the right to change things. We surely did!

Today I would bet that, to the majority, it is a vague term meaning "personalized appearance", and if you try to get more specific...the debate will start. In terms of you business, most will assume a general restyling of any kind is possible. The only limit being, of course, your abilities.