I put that in all my auctions without a reserve, basically because ebay takes away the buy it now option on no reserve auctions, which i think is dumb... if someone wants to buy it now for 250.00 before the auction ends, I'll end it for them... I don't understand why ebay won't allow this option to stay for the duration of the auction, it seems silly that the buy it now option goes away after the first bid is placed. Unless someone offers me the buy it now price, the auction will run... regardless of final bid price. Hope that clears up any confusion. -JB