Lemeseenow...mags make money on ads. The ads wanna' sell parts, and the more times their name gets mentioned the more parts they sell. Poeple wanna' get their rides in the mags. Soooo they buy the parts, that get them fetured in the mag, so the mag can make money on the adds. yep... street rodder seems to have taken the theory to extreem. more like a catalog with eye candy to showcase the goods. I kinda like Street Rod Builder thow ... at least they have a decent 'how to' section. Even if they do use it to showcase product a good percent of the time. The current R&C buget beater project ain't too bad either... he did whimp out on the Olds mill for onea' them belly button motors.