With the price of a new 4wd well equipped pickup or a luxury tourning sedan at $32,000 or more, Hot Rods in general appear to be more affordable to the folks with larger amounts of "disposable income". Just last week a college professor here in town bought a T-Bucket cuz he wanted something to have fun with that wasn't like everyone elses. As new car prices keep rising, we will see an increase in hot rodding. Just my observations.