The Edsel was put together to get Buick, Pontiac and Oldsmobile customers---Thee were 4 models, built on two different wheel base chassis(Ford & Merc) The problem was that instead of getting BOP buyers, it went to Ford and Mercury buyers so Ford Motor Company didn't gain any market share-------

They did have some neat original engineering/design features besides the Grille---and the Canadian models were a little different yet---- I took one of the E475(torque number) 410 cubic inch motors and put it in my 2 door ex dept of agriculture 59 ford and showed the world and all the 409 chevies the way down the road-----