That VW commercial was a good one - and I do recall doing a couple of things like that with my son, so it did hit a cord.

The Kia Optima were interesting too - or at least funny.

The 2-3 different Chrysler, Toyota and the Bud/Stella Artois/Bud Light - to me were uninspiring. The Doritos - mostly just plain as stupid as they have been in the past. My wife said the second half were worse and mostly car repeats

Strictly an opinion - it seems that today's hyperactive lifestyle, real or perceived, is coloring these commercials. Nothing is subtle - it's all "in your face" and mostly tasteless like so much of TV now seems to be (along with movies that {might} spend a week in theaters then go to DVD). This also goes back to Uncle Bob's post of why he likes it here. For the most part, we appear to be a fairly conservative group and probably a bit long of tooth, (we might not all vote that way), it does seem that when someone posts a link to a classic music site, we all enjoy those songs. Also, old car info sites are fun for most. I could go on, but I made my point