My wife wanted me to turn on one of her favorite tv shows a couple of nights ago. It was to start at 9 PM so she asked me to change the channel at about 8:58. I told her there was no point because of the commercials on the lead in. She didn't believe me until she sat through 10 uninterrupted minutes of commercials before the show actually started at 9:11. She was pissed. So in reality the average one hour show that used to be about 45 minutes long is now just 35 minutes in total. At this rate, I can see a TIVO in my future.