NO.1 Yes both up is TDC no.1
.2 You need a different timing tab.
.3 look down in the distrib hole with a light, you will see a slot on the end of the oil pump drive. This goes up into the distrib gear, it only will fit two ways. Take a Loong screwdriver and reach down and turn the oil pump slot. Keep turning it (trial and error) till you can get the distrib to go all the way down with the rotor pointing where you want it.