I just sold my hiboy after 20 years, and am building a new one, a '34, part of life. I pulled up on the highway turn around one day and stopped at the stop light and it seemed like 5 seconds or so a rock fell next to me in the seat, I thought somebody was throwing rocks but realized it came outta my rear tire tread, like Roger mentioned, just imagine how many are not hitting your car!!
I will describe below how to fix a rock chip and be pretty much invisible, honestly you wont see them this is for clear coat vehicles, I have done about 1/2 dozen at a time by marking them with masking tape to show where they are at in process.
Take a wooden dowell about 1" in diameter and cut it so its about 1 1/4" long, cut some 1000 grit sandpaper into discs 1 1/4" round and contact adhesive the disc to the end of the dowel.
Take your left over base color paint and shake it, I use a small syringe and suck up some of the paint at the middle of the can, if you put your paint brush into the paint can the metallic or pearl floats on top and it won't match as well so your getting paint from below that line. squirt the syringe into a small container and dip a small hobby brush in it, let it dry somewhat so its not runny, after cleaning the chip with prepsol or similar cleaner put paint into the bottom of the chip and let it dry. The color should be well below the surface of the surrounding paint
Mix up some clear coat, take your small hobby brush and put the clear on top the color, let it dry 20 minutes, add more, repeat this until the clearcoat is built up higher than the surrounding clear coat. Let it dry 24 hrs
Take your wood dowell with the sand paper glued onto it and squirt the chip with water and use the dowell with your finger tips to sand down the clear coat till it is flat with the surrounding clear coat. Switch over to 1200 then 1500, this prcocess goes fairly fast as your only doing a chip.
Use your buffing compound, or hand rubbing and polishing compound to buff out the flattened chip.
I could show you the chips I have fixed and you won't see them, I dang near can't find them, the only way is to look possibly for a off color spot, you can't see them in the gloss, which is generally where chips show up, since the clear is flattened and polished its pretty much non existant. I showed the new owner the spots fixed and he couldn't even see them and they where large chips. I hope this helps somebody if chips bother them, or wear them as badges of glory your driving your ride!