Thread: Health of the aftermarket industry?

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cheetos? what a car full of IDIOTS

Originally Posted by gassersrule_196

cheetos? what a car full of IDIOTS

No, the car was done on one of the TV shows (maybe whips, I cannot remember) and taken to several west cost car shows for promotional purposes (they gave away free product). Nothing more than a little innovative self promotion by a few executives to tap a market of people that have forgotten about their product. Hell, I started incorporating Cobras into my advertising and during the summer have at least one to drive around in with my business name above the top of the windshield. People do put two and two together and I cannot tell you the amount of times people will come in to the shop telling me "I saw your cobra in the newspaper" then they ask for their free estimate (retention is roughly 48-60%).......In my case I just combined my love for the car into my self promotion. Beats the 2001 Jeep Rubicon (all stock) that my main competition shows up at the local cruises with (with his name plastered all over the thing in purple and green vinyl decals), something about being a little subtle (as subtle as a 427 Sideoiler powered Dark Green Cobra replica can be) about it that really makes it work for me.





Bill S.