I was looking at upgrading my tires for my DD, an F350 Super Crew. The crummy OEM Continentals are now $173 each and a Bridgestone is $195 and a Michelin at $222 from Tire Rack. All but the OEM's are a bunch more expensive since the last time I looked. Unfortunately I need an 18", 3500 pound 'E' rated load capacity tire for that vehicle and not many make them - and I WILL NOT run Goodyear or Firestone tires with my past experiences.