Thread: Toad's Impala Anyone?

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Is BJ still holding to their "no reserve" policy? If so, that's a deterrent for some.
I would agree with targeting a different market as well. Certain kinds of vehicles don't seem to do as well at BJ as we believe they should. Part of that probably goes to marketing considerations on the part of BJ. A big chunk of their income likely comes from the TV rights so they tend to favor what is likely to draw the most TV attention. From that point of view you'd think that a movie/TV car would be an attraction, but perhaps BJ wouldn't guarantee the seller a time slot he thought was worthy of his "special treasures".

Originally Posted by Bob Parmenter

Is BJ still holding to their "no reserve" policy? If so, that's a deterrent for some.

Yes, BJ has a strict "no reserve" for their normal auctions. We visited the auction site at Reno during Hot August Nights, and I picked up a brochure that listed the basic rules. One of the highlights they tout is their "Every Car Sells, No Reserve Pricing", but I recall that their "special" auction of the Ron Pratt Collection had several cars that did have reserves, one being the Shelby Super Snake. I also recall one of the Americarna shows where Ray Evernham visited the collection where the AG '58 Impala resided, and he was all over himself about how this was his number one, all time favorite car, and making a huge deal about getting to drive it. Maybe Ray will be in the bidding audience, and maybe with Rick Hendrick's checkbook....