Thanks to all of you for your replies. I will attempt to answer some of your questions.

Horordpaint - "If you are after the resto business, I would try to establish a list of restorers within a days drive of Flint, focusing on high end cars, or cars restored in large numbers. " Thanks for this. It seems like the logical first step.

Swifster - Yes, it would be in the Development center, and we can dip full-size shells. The tank is about 28' x 12'W x 12'D, so it can handle pretty large packages. Stripping old units continues to be a major problem. The only way we could handle it, at least initially, is to make it part of the criteria. That is, it would be the customer's responsibility to deliver a unit free of grease, mice nests, etc. This is really a scary part of the business because the $$ wrapped up in contents of the tank is huge, and one little contaminant could destroy that.

Robot - Preaching the benefits of ecoat is a large task, for sure. I think a media blitz in various publications, and web locations would catch a lot of folks. Transportation is also an issue for the one-at-a-time restorer, but there are companies all over the place that can handle shipping bodies (I'm talking car bodies ). Our current customers send us shells now in enclosed trucks, where the units are braced to prevent shifting/damage.
We will look into Brookville. That's a great idea!

We are very early in the investigative process to say for sure whether this will be a GO, but it seems to be a fairly good sized market. Thanks again for your input!!