I've used several house brand PAW cams (Performance Auto Warehouse) and when they came they were in a plain box but had a Crane timing card inside. I spoke to a Crane tech guy one time, and he sheepishly admitted they private label cams for PAW, among others. The price from PAW was really good, even with lifters. I asked him if they were different than the regular Crane cams, and he quietly said "no, but you didn't hear it from me."

As for the huge markup you guys are talking about, that is very common in lots of industries. When I was in the marine retail business, our $ 15.99 gallon of boat soap cost me $3.00, and that was not dead cost. The company charged the employees a slightly higher price to cover freight and handling. Clothing was another biggie........I paid $ 20 for $ 65 shorts all the time, sometimes less.

It's the AMERICAN WAY.